Stop waiting on referrals.
Start winning new clients.
SLOP Agency finds new clients for general contractors, CPA firms, financial advisors and insurance agencies, plus commercial cleaning, property management and engineering firms. We find the right people, start the conversation in your name, and pass the interested ones straight to you. No business development hire needed.
Done properly, in your name, with every word approved by you.
Firms that already win through referrals.
If you already win work through referrals and word of mouth, and you want a steady flow of new clients on top, this is built for you.
- General contractors, commercial builders, roofing and specialty contractors
- CPA firms and bookkeeping practices
- Financial advisors, wealth managers and independent insurance agencies
- Commercial cleaning, property management, engineering and surveying firms
Roughly 5-100 people. Mostly B2B or high-value clients.
Not a fit
This is not for e-commerce brands, retailers, SaaS companies or marketing agencies. Those are pitched for new business constantly. We focus on traditional, low-glamour service firms where this kind of careful approach is still uncommon.
How we find your new clients.
We reach the right people by email, in your name, and nothing goes out until you have approved it.
We agree who you want to win
Sector, size, area, and the job title of the person who usually buys (facilities manager, CFO, practice owner, and so on). You approve how we build the target list before any research starts.
Your own sending domain
Emails go out in your name, not ours. We set up a separate domain close to yours, so your main email and its reputation are never at risk.
Your main domainsmithbuilders.comSending domaingetsmithbuilders.com
Inboxes in your name, warmed up first
One or two inboxes on that domain, in your name. They are warmed up for two to three weeks before any campaign starts, so they look like a normal, trusted sender.
The right people, written in your voice
We research the right people at the right firms and write short, plain emails that sound like you. You approve every email before it goes out.
Careful sending, replies straight to you
We send at a careful daily pace, during each prospect's local business hours, and watch every reply. Interested ones are passed straight to your real inbox, so you own every conversation and win the work.
What we do, and what we don't.
- Ideal-client briefing and list criteria
- Sending domain and inboxes in your name
- Prospect research and list building
- Email copywriting (you approve)
- Daily sending and list hygiene
- Reply monitoring, seven days a week
- Handover of interested replies
- Simple monthly report by email
What we do not do
- Sales meetings, site visits, proposals or closing
- LinkedIn outreach or cold calling
- Guarantees of contracts won or revenue
- Blast sending that risks your domain reputation
- Bought lists or emails to people who have opted out
You provide
A clear description of what you sell, where you work, and what a good new client looks like. We set up your sending domain and inboxes in your name, included in your plan.
You keep
Your list, your copy, and the sending domain and inboxes set up in your name when you leave.
Simple monthly plans for new business.
Monthly rolling after month one. Cancel with 30 days' notice by email. Full detail on request by email.
Starter
$599 a month
Founding rate $419 a month for 3 monthsDomain and inboxes included- One ideal-client profile
- One sending domain and inbox
- Research, personalized sequence, careful daily sending
- Reply monitoring and handover
- Monthly email report
Best for winning more of one type of client.
Growth
$899 a month
Founding rate $629 a month for 3 monthsDomain and inboxes included- Up to two profiles or regions
- Two sending inboxes or domains as needed
- Faster list refresh and small copy tests each month
- Weekly email check-ins in month one, then monthly
Best for a steady flow of new clients across two types or regions.
Partner
$1,199 a month
Founding rate $839 a month for 3 monthsDomain and inboxes included- Up to three profiles or regions
- Priority reply handling and same-day handover notes
- Extra help with offer wording, always your approval
- Light market notes when useful for targeting
Best for firms that want new business treated as a retained desk, with priority handover.
Founding clients. The first two or three clients get 30% off any plan for the first three months, then full price.
Domain and inboxes included. Every plan includes your sending domain and inboxes, set up and paid for by us. No setup fee and no extra costs.
Common questions.
Anything else, just ask by email.
How do you actually find new clients?
By email, in your name. Put simply, it is careful, low-volume email outreach done properly. We research the right people at the firms you want to work with, write short plain emails you approve, send them carefully from a domain set up for you, and pass anyone interested straight to your inbox. The steps are set out in How it works above.
Will this replace referrals?
No. It brings in new clients alongside referrals so you are not only waiting on who knows who.
Do I need to be on calls with you?
No. Briefing, approvals and reporting all happen over email. Reply when it suits you.
Will you send from our main company email?
No. We use a dedicated secondary domain and inbox so your day-to-day client email stays clean.
Can regulated firms use this?
Yes, with care. You approve all copy before send. We keep messages focused on introducing your firm and inviting a reply. You remain responsible for any wording that touches regulated activities.
Is emailing new prospects allowed?
Yes, when it is done properly. We follow the basics of CAN-SPAM on every email: accurate sender information and honest subject lines, a clear way to opt out, and opt-outs honored promptly. We build that in from day one.
Whose name do the emails come from?
Yours. They are sent from inboxes in your name, on a separate domain we set up for you that sits close to your own. People hear from your firm, not from us, and your main company email and its reputation stay protected.
What are the setup costs?
None. Your sending domain and inboxes are set up and paid for by us as part of your plan. The monthly price is the whole price.
Do you guarantee results?
No. We guarantee the work: research, copy, sending, monitoring and handover. Conversations depend on your offer and market. Contracts depend on your sales process.
How fast can we start?
Once we have your brief and an approved sequence, new inboxes usually need a short warm-up (often 1-3 weeks) before full sending. Existing warmed inboxes can move faster.
Interested? Send us an email.
Tell us what you sell and who you want more of.
[email protected]No booking links. No calls required. Just email.